Texting Empowers Pakistanis

Dhheadshot Dave Hartman, Save the Children, internet marketing and communications specialist

Westport, CT

Friday, October 8, 2010

In the aftermath of the devastating earthquake in Haiti, it quickly became apparent that text messaging could be used by charities as a powerful fundraising tool. Save the Children, UNICEF and the Red Cross, among others, recieved significant donations to support our response to the crisis. Cell phone

Well here at Save the Children, we've figured out a new way to harness the power of text messaging and mobile devices in order to empower those affected by a disaster. We’ve implemented a text-messaging response service in Pakistan to handle any issues that might arise with our aid distribution.

How does it work?

We set up “hubs” in Sindh, Punjab, Swat and DI Khan provinces, where people can call or text a suggestion or complaint about our health clinics and distribution centers. Once a comment is received, we circulate it to the relevant team who devise a way to implement the suggestion or address the complaint.

Every one of our Monitoring and Evaluations officers carries a cell phone dedicated solely to this suggestion/complaint hotline. (The Monitoring and Evaluations team make sure programs are running smoothly and efficiently.)

We also have a database set up where each and every complaint is filed so we know:

  1. What the complaint was
  2. How it was resolved

This revolutionary concept will allow us to ensure that our efforts have the greatest possible benefit for the flood-affected children of Pakistan. It also empowers Pakistanis to have input into the relief and rebuilding process, something that is crucial to getting those affected back to living normal lives.

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Learn more about our emergency response to the flooding in Pakistan

Help Us Respond to the Pakistan Flood Emergency. Please Donate Now.

1 comment

  1. Will you tell us about the results?

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