The kindergarten inside the Za’atari camp in Jordan is a little island of happiness inside a place that is full of tragedy. Here, 3-5 year-old Syrian children living in the huge camp are able to come three times per week in the morning or afternoon to have fun, build social skills and start learning. The brightly colored space, the simple toys, the dedicated young teachers all serve as a respite from the tough, grinding life these children have been living for months or even years in the camp. On my recent visit to Za’atari, the kids got something else too. New winter boots, specially made and provided to Save the Children by TOMS Shoes, were distributed to 9,000 children. As you can see from this video, the reactions were truly wonderful to see.
TOMS is pretty unique among our partners. Many have not supported our efforts for Syria due to fears of political issues within the conflict or lack of focus on the Middle East. But TOMS entire business model is built on the idea that for each pair of shoes purchased, a pair of appropriate shoes will be given to someone who needs them—the company has now given away more than 10 million pairs of shoes worldwide. You won’t find the rubber boots we gave out in Za’atari camp at any shoe store in the U.S.